IMPLEMENTATION OF CUSTOMER RELATIONSHIP MANAGEMENT (CRM) ON PATIENT LOYALTY MEDIATED BY CUSTOMER BONDING AT PUSKESMAS JELBUK JEMBER
Reni Septa Anggraeni; Haris Hermawan; Mohammad Thamrin
Objective: The community members who use healthcare services at the puskesmas are expected to show commitment to the services provided by the puskesmas. This commitment is one form of patient loyalty. Patient loyalty is crucial because the puskesm...