Discover Scientific Insights from Various Academic Journals

This study comparatively analyzes the pragmatic features of advertising texts in English and Uzbek languages. The research focuses on communication-oriented rather than purely linguistic aspects of advertising discourse. It examines how lexical, g...

This study explores how the concept of spiritual values is presented in English and Uzbek media, using a cognitive-pragmatic approach. It examines the ways journalists and editors shape and communicate this idea, how cultural background influences...

This article explores the linguocultural features of phraseological units that represent human mental states in the short stories of Ernest Hemingway. The study focuses on how linguistic expressions, idiomatic constructions, and contextual phrases...

Newspaper style is approached as a dynamic functional system shaped by the interplay of linguistic norms, functional variation, and language policy, where mass media simultaneously reflect and regulate the literary standard. Within Uzbek newspaper...

This study provides a comprehensive analysis of the functional-pragmatic and sociolinguistic dimensions of address forms in Modern English. Moving beyond traditional syntactic descriptions, the research treats the address as a "nuclear unit" of th...

In contemporary society, mass media plays a decisive role in shaping public consciousness, social values, and collective interpretations of reality. Media texts no longer function merely as neutral channels of information transmission; instead, th...

This research is devoted to a comparative analysis of the national and universal features of phraseological units with the labor component in the English and Uzbek languages. In the course of the research, more than 100 labor-related phraseologica...

This study examines the cognitive-semantic characteristics of phraseological units formed on the basis of exaggeration in English and Uzbek. Hyperbolic expressions are not only stylistic devices but also reflections of mental structuring and cultu...

General linguistic methodology plays a fundamental role in shaping the theoretical and practical foundations of applied linguistics. The effectiveness of applied linguistic research largely depends on the choice of methodological principles that d...

Despite the increasing demand for accurate translation in security and intelligence sectors, the intersection of linguistic precision and cultural interpretation between Arabic and English remains inadequately explored. Previous studies have prima...