THE EFFECTIVENESS OF SOCIAL MEDIA MARKETING ON B2C CUSTOMER LOYALTY: THE ROLE OF TRUST AND SERVICE QUALITY AS INTERVENING VARIABLES AT PT. BRI FINANCE
Rodhiah Rizki Amelia; Nurul Qomariyah; Haris Hermawan
Objective: The purpose of this study is to address the gap in previous research that focuses on social media marketing towards B2C customer loyalty through the role of trust and service quality. Method: This study uses quantitative research. The s...