Metadata Artikel Proceeding of International Conference on Social Science and Humanity

Objective: This study conducted interviews with ten active users of the Wardah Beauty Instagram account to analyze consumer perceptions of the Wardah brand image built through their content and interactions on the account. Method: This study used ...

Objective: This study aims to analyze the deconstruction of gender identity presented by @akunbarukarel on TikTok and how it challenges conventional understandings of masculinity and femininity in the digital sphere. Method: The research applies J...

Objective: This study aims to analyze the application of the DAGMAR (Defining Advertising Goals for Measured Advertising Results) theory in the digital marketing strategy of Dhila Food through the TikTok platform. The background of this research i...

Objective: This study aims to analyze the meaning of visual signs in Whitelab's Instagram content featuring Oh Sehun as a brand ambassador, using Charles Sanders Peirce's semiotic approach. This study examines how visual elements such as photos, t...

Objective: This study analyzes Khofifah Indar Parawansa in Najwa Shihab's YouTube video during the 2024 East Java regional elections. Using Teun A. van Dijk's critical discourse analysis theory, this study aims to determine how Khofifah builds her...

Objective: The zero waste campaign phenomenon on TikTok has become a focus of global efforts to reduce the environmental impact of waste. Pandawaragroup is a community actively campaigning for this movement on TikTok. Pandawaragroup's distinctive ...

Objective: This study aims to examine how visual storytelling techniques in Paniradya Kaistimewan's short film Grusah Grusuh depict the theme of communication breakdown among citizens. Method: A descriptive qualitative approach was employed, analy...

Objective: This study aims to analyze the obstacles faced by BUMDes Kebonagung in providing Motor Vehicle Tax (PKB) and Land and Building Tax (PBB) payment services through the JConnect SiPandai application developed by Bank Jatim, with a focus on...

Objective: The focus of this research is to describe the reality related to the use of information technology through e-HDW and identify the obstacles faced in the field.   Method : This research uses a descriptive qualitative approach, with data ...

Objective: This study aims to evaluate the effectiveness of the E-Buddy application in accelerating administrative services and strengthening digital governance in Wonoayu Village. Method: A descriptive qualitative approach was adopted, with data ...