Discover Scientific Insights from Various Academic Journals

Objective: This study aims to analyze the formation of personal branding through digital storytelling on the TikTok account @onebitebigbite, using McNally and Speak’s (2012) Personal Branding Theory to examine how creators establish a unique, rele...

Objective: This study analyzes how the TikTok account @fakboiberkelas8 employs humor and satire to deconstruct gender stereotypes and reshape public perceptions of gender identity. Method: Utilizing Jacques Derrida’s deconstruction framework, data...

Objective: This study aims to analyze public reception and perceptions of gay couples on TikTok, particularly focusing on how users interpret and respond to inclusive content related to sexual identity expression and LGBT advocacy. Method: Using a...

Objective: This study examines the application of Generation Alpha in the TikTok video of the @mrci.tv account using Charles Sanders Peirce's semiotic framework. As digital natives, Generation Alpha grew up with meme-based popular culture, global ...

Objective: This study aims to analyze the visual signs in Bobonsantoso’s TikTok content that construct his image as the “Indonesian People’s Chef” using Charles Sanders Peirce’s visual semiotics framework, which consists of the elements Sign, Obje...

Objective: The rapid digital transformation encourages MSME players to adopt effective marketing communication strategies in order to be able to compete on e-commerce platforms. Tasgrosirsederhana is one of the MSMEs engaged in women's fashion pro...

Objective: The problem raised in this study is how identity negotiations take place in the implementation of Ruwah Desa and how the community interprets this tradition in the modern era. This research aims to reveal the role of Ruwah Desa in prese...

Objective: This study aims to analyze the interaction and social impact of religious figures who become subjects of cancel culture, with a focus on how religious messages can strengthen support for humanity and social justice rather than triggerin...

Objective: This study aims to analyze how the TikTok account @megamustikasundari2 establishes personal communication with its audience through an authentic and empathetic communication approach. Method: Employing a descriptive qualitative method w...

Objective: This study investigates the marketing promotion strategies employed by @Denn Market to enhance sales of thrifting products in response to the growing fashion trend, focusing on the role of digital media in shaping consumer behavior. Met...