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STUDENTS' PERCEPTIONS OF 'BRAIN DECAY' CONTENT ON THE TIKTOK ACCOUNT @CNNINDONESIA

Fitri Retno Wulansari; Nur Maghfirah Aesthetika

Proceeding of International Conference on Social Science and Humanity
ISSN: 3063-9611
Vol: 2, No: 2
2025-09-27
Abstrak

Objective: 'brain rot' presented through the content of @cnnindonesia TikTok account. Using qualitative methods and phenomenological approaches, this study explores students' subjective experiences in consuming digital content and how Joseph A. De...

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WARDAH'S BRAND IMAGE THROUGH INSTAGRAM SOCIAL MEDIA @WARDAHBEAUTY

Bintang Khalishah; Ainur Rochmaniah

Proceeding of International Conference on Social Science and Humanity
ISSN: 3063-9611
Vol: 2, No: 2
2025-09-20
Abstrak

Objective: This study conducted interviews with ten active users of the Wardah Beauty Instagram account to analyze consumer perceptions of the Wardah brand image built through their content and interactions on the account. Method: This study used ...

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GENDER DECONSTRUCTION IN GEN Z SOCIAL MEDIA: A STUDY ON TIKTOK ACCOUNTS BEAUTY INFLUENCER @AKUNBARUKAREL

Nila Dwi Noor Rositah; Ferry Adhi Dharma Dharma

Proceeding of International Conference on Social Science and Humanity
ISSN: 3063-9611
Vol: 2, No: 2
2025-05-24
Abstrak

Objective: This study aims to analyze the deconstruction of gender identity presented by @akunbarukarel on TikTok and how it challenges conventional understandings of masculinity and femininity in the digital sphere. Method: The research applies J...

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ANALYSIS OF THE APPLICATION OF DAGMAR THEORY IN DHILA FOOD'S DIGITAL MARKETING STRATEGY VIA TIKTOK

Elent Praditya Ridwan; Didik Hariyanto

Proceeding of International Conference on Social Science and Humanity
ISSN: 3063-9611
Vol: 2, No: 2
2025-06-20
Abstrak

Objective: This study aims to analyze the application of the DAGMAR (Defining Advertising Goals for Measured Advertising Results) theory in the digital marketing strategy of Dhila Food through the TikTok platform. The background of this research i...

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OH SEHUN'S BRAND AMBASSADOR REPRESENTATION FOR WHITELAB PRODUCTS ON INSTAGRAM

Elfira Armilia; Nur Maghfirah Aesthetika

Proceeding of International Conference on Social Science and Humanity
ISSN: 3063-9611
Vol: 2, No: 2
2025-06-20
Abstrak

Objective: This study aims to analyze the meaning of visual signs in Whitelab's Instagram content featuring Oh Sehun as a brand ambassador, using Charles Sanders Peirce's semiotic approach. This study examines how visual elements such as photos, t...

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CRITICAL DISCOURSE ANALYSIS OF KHOFIFAH INDAR PARAWANSA'S POSITIVE IMAGE IN NAJWA SHIHAB'S YOUTUBE VIDEO

Della Rizky Artanadya; Sufyanto

Proceeding of International Conference on Social Science and Humanity
ISSN: 3063-9611
Vol: 2, No: 2
2025-06-20
Abstrak

Objective: This study analyzes Khofifah Indar Parawansa in Najwa Shihab's YouTube video during the 2024 East Java regional elections. Using Teun A. van Dijk's critical discourse analysis theory, this study aims to determine how Khofifah builds her...

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FRAMING ANALYSIS OF THE ZERO WASTE CAMPAIGN ON THE TIKTOK ACCOUNT @PANDAWARAGROUP

Saskya Dewi Anggraeni; Istiqomah

Proceeding of International Conference on Social Science and Humanity
ISSN: 3063-9611
Vol: 2, No: 2
2025-06-20
Abstrak

Objective: The zero waste campaign phenomenon on TikTok has become a focus of global efforts to reduce the environmental impact of waste. Pandawaragroup is a community actively campaigning for this movement on TikTok. Pandawaragroup's distinctive ...

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VISUAL STORYTELLING ANALYSIS IN THE FILM “GRUSAH GRUSUH” ABOUT MISSCOMMUNICATION

Rozzy Aditya Octavianto; Nur Maghfirah Aeshtetika

Proceeding of International Conference on Social Science and Humanity
ISSN: 3063-9611
Vol: 2, No: 2
2025-05-24
Abstrak

Objective: This study aims to examine how visual storytelling techniques in Paniradya Kaistimewan's short film Grusah Grusuh depict the theme of communication breakdown among citizens. Method: A descriptive qualitative approach was employed, analy...

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THE EFFECTIVENESS OF JCONNECT SIPANDAI IN IMPROVING SERVICE QUALITY IN TAX PAYMENTS AT BUMDES TRI KARYA AGUNG IN KEBONAGUNG VILLAGE

Adelia Annisa Rahmania Azzahra; Ilmi Usrotin Choiriyah

Proceeding of International Conference on Social Science and Humanity
ISSN: 3063-9611
Vol: 2, No: 2
2025-05-24
Abstrak

Objective: This study aims to analyze the obstacles faced by BUMDes Kebonagung in providing Motor Vehicle Tax (PKB) and Land and Building Tax (PBB) payment services through the JConnect SiPandai application developed by Bank Jatim, with a focus on...

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IMPLEMENTATION OF THE E-HDW APPLICATION IN SUPPORTING THE CONVERGENCE OF STUNTING MANAGEMENT PROGRAMS IN DESA TAMBAK KALISOGO, KECAMATAN JABON

Novi Andriani Firdaus; Isna Fitria Agustina

Proceeding of International Conference on Social Science and Humanity
ISSN: 3063-9611
Vol: 2, No: 2
2025-09-26
Abstrak

Objective: The focus of this research is to describe the reality related to the use of information technology through e-HDW and identify the obstacles faced in the field.   Method : This research uses a descriptive qualitative approach, with data ...

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